Richard is the founder of One Planet Journey, the world’s first platform built around deep travel. Through the magazine and industry work, he sees daily what today’s high-value travellers respond to, and where destinations often misread their motivations.

Here, attracting more people isn’t the goal. Creating better alignment between travellers, places, and purpose is.

Value creates the proper volume — when it’s done right. He works with destinations and travel brands through storytelling, workshops, media campaigns, and press trips.