Deep Travel: How it work and who already at it
Truth Behind Travel Podcast
Deep Travel: who does it, how it works
In this episode, Truth Behind Travel podcast host Dolores Semeraro reflects on the realities of Deep Travel and the mindset behind it with One Planet Journey Co-founder Richard Lindberg.
Richard is a serial entrepreneur on a mission to making deep travel experiences the norm. He believes in an industry where authenticity, customisation, sustainability, immersion, and exclusivity define successful hospitality and travel.
The Highlights of Deep Travel Episode
How is deep travel different from sustainable travel, responsible travel or experiential travel? Or is all one of the same?
On this episode:
– The definition of Deep Travel
– Who pioneers it, the travellers or the destination?
– Who seeks Deep Travel experiences today
– High-volume destinations approach
– The RTE – Return on Travel Experience of Deep Travel
– Deep Travellers: returning guests or one-offs?
– Hidden gems – could Deep Travel spoil them?
– Where does Deep Travel end?
About Deep Travel and One-Planet Journey
Richard is the founder of One Planet Journey, the world’s first platform built around deep travel. Through the magazine and industry work, he sees daily what today’s high-value travellers respond to, and where destinations often misread their motivations.
Here, attracting more people isn’t the goal. Creating better alignment between travellers, places, and purpose is.
Value creates the proper volume — when it’s done right. He works with destinations and travel brands through storytelling, workshops, media campaigns, and press trips.
