Dolores Semeraro interviews Carmen Roberts, BBC travel journalist, international speaker and travel expert on the evolution of travel media and the impact of user-generated content on tourism. 

Through the lenses of Carmen’s vaste experience in travel journalism, this episode exploresCarmen discusses the shift from traditional media to user-generated content, the rise of influencers, and the challenges of maintaining authenticity while managing tourist behavior. 

The concept of cultural appropriation, the role of local communities in shaping travel narratives, and the responsibility of content creators in promoting responsible tourism.