Measuring Success through Impact and Change

Impact as a Currency for Entrepreneurs

• Impact as a currency for entrepreneurs, and how stakeholders increasingly want to see positive impact from companies.
• Integrating an impact mindset from the beginning, considering social, environmental, and economic impacts which encopasses the value of authenticity and transparency
• Set realistic goals, start with one impact area, and build on the success as well as the importance of having a strong network and community support for entrepreneurs.

The Role of B Corps and the B Impact Assessment

• The Foundation owns the world’s first B Corp, Untours, and loves working with B Corps due to their verified impact track records.
• Not all companies can or want to become B Corps but can still adopt impact-focused practices from the B Corp movement.
• Highlighting the Foundation’s approach to underwriting loans and the importance of creating an ecosystem of interdependent businesses particularly community-driven businesses and smaller enterprises.
• Women are often more community-minded and impact-focused, balancing business demands with personal priorities.

Future Directions and Investments

• to direct more investments into the places where travelers are going, creating an ecosystem for travelers to engage with the Foundation’s impact work.
• to provide accessible and flexible capital to small tourism businesses worldwide.