Redefining Travel Conferences
Truth Behind Travel Podcast
Redefining Travel Conferences: The Future of Content, Connection, and Tech with Brooke Gilbertson
Dolores Semeraro interviews the person leading the conference programme across the the World Travel Market Portfolio, in London and Dubai Brooke Gilbertson.Â
On today’s conversation we have gone through the digital, the physical, the relevancy and buzz of the conference space, to understand what keeps them going, what makes them successful – a space where people want to go and learn, be inspired, connect and grow – all this in the spirit of innovation, creativity and technology.Â
The highlights
1. How is technology affecting the event industry today – what do you keep what do you not keep?
2. What is it that attendees can do at the show that can’t do by themselves?Â
3. How do you stay above the buzz words?
4. How do you ensure that there is genuine interaction with the content that is being delivered on stage?
5. How do you appeal to a more senior audience, the CEOs the trade show people?
6. stressing the point of DEA – how do you make sure that the conference topics and the trade show attendance are aligned?
7. Travel power theme – how did the concept of the theme came about?
