Greether: women-led travel platform with Vanessa Karel
Truth Behind Travel Podcast
Greether: award-winning women-led travel platform with founder Vanessa Karel
Dolores Semeraro interviews Vanessa Karel, founder of the award-winning women-led travel guides Greether.
Vanessa Karel, a second-time founder, shared her journey from being stranded in Morocco during the pandemic to creating Greether, a platform connecting female travelers with local greeters for safe and authentic travel experiences.
She highlights the $125 billion female travel market and the 90% of female travelers seeking safer travel options. Greether, now in over 100 countries, employs women and offers personalized services.
The highlights
How Greether was born.
- Identifying a problem with a large market opportunity and the challenges of building a travel startup
- The importance of building a network to succeed in the entrepreneurial journey
The Evolution – from startup prodigy to?
- The growth of Greether, which started as an idea and has now become a global platform connecting female travelers to local greeters
- The potential of the female travel industry, which is valued at $125 billion, and the increasing spending power of women
Addressing Solo-women Travel Concerns and Risks
- Risks and concerns for travelers, particularly solo female travelers in consideration on factors like arrival times, communication with loved ones
- Slow travel and getting to know local cultures over rushing through multiple destinations.
The Impact on Local Communities
- Greether creates jobs for women, providing them with additional income and opportunities for empowerment.
- Potential for Greether to support women-owned businesses and enhance the overall travel experience for female travelers.
