How to sell sustainable tourism without selling ‘it’
Truth Behind Travel Podcast
How to sell sustainable tourism without selling sustainable tourism
Dolores Semeraro interviews Anne De Jong – sustainable tourism consultant and co-founder of the Good Tourism Institute on how effectively change the tourism marketing narrative to enhance the message within sustainable practices adopted within the destination.
The highlights
- The mission of Good Tourism Institute, focusing on sustainable tourism development and marketing.
- The difficulty in measuring good tourism due to its complexity and lack of standardized metrics.
- The most applicable parameters for measuring good tourism impact.
Transition to Regenerative Tourism Models
- The shift to regenerative tourism models
- Destinations that are doing well in sustainable tourism.
- The importance of finding a balance between local and visitor needs in sustainable tourism.
Balancing Tourism and Local Community Needs
- The role of local governance in sustainable tourism
- The need for local community engagement and ownership in sustainable tourism practices.
- The importance of developing unique, local experiences that stimulate travelers’ senses.
