Dolores Semeraro speaks to European Travel Commission ETC Iulia Niculica, Head of Administration, as shares what are the new drivers for choosing Europe today, where are travellers coming from and what type of locations do they favor and who is winning the sustainability race.
Her journey in the travel and tourism sector started 9 years ago when she came to Brussels to work for the European Travel Commission (ETC), which is an organisation representing National Tourism Organisations of European countries.
ETC has a unique mandate – which is to promote Europe as a tourism destination in long-haul markets.
Over these past 9 years, she had the opportunity to deal with numerous projects of the association (in marketing and advocacy), work with EU funds and on financial matters, manage public procurement, manage relationships with National Tourism Organisations and the European Commission, as well as facilitate partnerships and affiliations with external organisations.
In her current role at ETC, she responsible for leading the organisation’s department in charge of administration and financial operations, membership matters, EU funding, and partnerships with external organisations from the cultural and heritage sector.