Google has spoken. Travel in 2022 will be more inclusive, culturally engaged, and purposeful according to their recent survey commissioned to Ipsos. Celebrating a ‘life moment’ These patterns, based on the past 20 months of consumer behaviours, will set the tone of how travel choices are made; travel products are perceived and purchased. Celebrating a ‘life moment’ is already...

As humans, we have always been programmed to hide our fears. Interactions, Expectations, Reactions. As travelers, however, we make no effort to hide them today. This article explores a key element of post-pandemic tourism marketing strategies: how to address the fears of traveling in a post-pandemic world (wait, is it over just yet?) and how the hospitality and tourism industry can...

If you could revenge travel and be given a free ticket to your dream holiday destination knowing that: a vaccination certificate could be required a PCR test prior departure, upon arrival, midway through your holiday and before leaving may be mandatory a number of days in quarantine/self-isolation upon return would be involved would you still go? Prolonged lockdowns and travel...

If uncertainty has tainted the global outlook of travel, why do we see travel confidence rising ahead? Whilst the rest of the world didn’t travel, the Hospitality and Tourism industry certainly did not go ‘on holidays’. Everybody kept working tirelessly behind the scenes to bring confidence back into the travel world. That’s why in this article we are going to observe three...

When does a message fail to resonate in today’s hospitality industry? These are the 6 Reasons why a hospitality brand message fails to resonate with the travel audience. This short article will give you a comprehensive overview of how each one of these reasons plays a key role in travel recovery and why failing to understand each one of them could cost us our travel customers’...

In the hospitality and tourism scenario, travelers are consumers of travel products, however, what happens when the consumers’ preference changes? 20 Questions you should Ask your Customers Today in hospitality to understand these changes and take action. A Travel product is something you consume in relation to the act of traveling. These are a range of hospitality questions to get...

As Covid-19 vaccines are being distributed globally, the daunting subject of a so-called vaccine passport or a vaccine travel pass is surfacing across travel forums. Despite this topic being currently under discussion on several fronts, there is general confusion on the do’s and don’t of such a document. In this article, we take a closer look at two of the main vaccine...

No social distancing, but a rather physical distancing in the Maldives and their Travel recovery strategies. One month ago the Maldives reopened the country’s borders to international travelers and since then, as part of its travel recovery strategies, the destination welcomed nearly 4500 tourists mainly from the UK, USA, UAE, Germany, Swiss, and Russia. With strict health...