20 Questions you should Ask your Customers Today in Hospitality
In the hospitality and tourism scenario, travelers are consumers of travel products, however, what happens when the consumers’ preference changes? 20 Questions you should Ask your Customers Today in hospitality to understand these changes and take action.
A Travel product is something you consume in relation to the act of traveling. These are a range of hospitality questions to get to know your customers today.
We could identify travel products as:
- Hotel Stays
- Organized Tours
- Flights or any transportation used to travel
- Curated experiences
- Consultancy Services
Then on a more material note:
- Wellness Services
- Cultural Services
- Medical Services
In relation to the consumption of travel products, these are a range of 20 questions that each tourism and hospitality operator should know the answers of and what actions could be taken to address them:
- How are you?
- How is your family?
- Have you been working from home?
- How has your job been affected?
- How is this affecting your personal life?
- How is this affecting your financial life?
- How do you feel about it?
- Why does it feel like that?
- How does an ideal sense of wellbeing feel for you?
- How do you prioritize your wellbeing today?
- How do you prefer spending your free time today?
- Who do you prefer to spend it with?
- How do you feel about yourself today?
- What do you miss the most?
- What do you miss the least?
- What’s the first you would want to do if you could?
- What is stopping you from doing it?
- What’s the last thing you want to do right now?
- Why do you do it?
- What annoys you the most right now?
Understanding your ideal customers’ current challenges and circumstances is key to be able to provide them with a solution or a pain reliever. Not all 20 Questions for your Customers in Hospitality generate the answers you need.
INTEREST – when you ask questions that provide you with answers serving your direct interests in regards to the product you offer to your customers
KNOWLEDGE – when you ask questions that provide you with answers giving you data, more information, a better understanding of who your customers are today
CARE – when you ask questions that provide you with a deeper understanding of what will motivate the choices of your customersWhat are the typical questions Serving your INTEREST, Growing your KNOWLEDGE and Showing you CARE?
Written by Dolores Semeraro