Travel recovery strategies across the Indian Ocean
No social distancing, but a rather physical distancing in the Maldives and their Travel recovery strategies.
One month ago the Maldives reopened the country’s borders to international travelers and since then, as part of its travel recovery strategies, the destination welcomed nearly 4500 tourists mainly from the UK, USA, UAE, Germany, Swiss, and Russia. With strict health and safety standard procedures implemented across the country, starting from the airport to the resort islands, the ‘new travelers’ have already voiced their appreciation for the level of care and hygiene on various social media and forums.
Being welcomed by the resort representatives wrapped in PPE and armed with a face shield, gloves, and masks might not feel like the most relaxing start of a much-needed holiday. However, Afeef Hussain, Regional Director at LUX* Resorts in the Maldives, reassures that guests do love the feeling of safety “Being able to arrive at the resort and start enjoying their vacation right away not having to worry about anything, is what our guests want”
Together with high levels of hygiene, another key element to restoring travel confidence is the value of the experience. Afeef Hussain shares that the ‘new travelers’ are not going to spend the same amount of money they used to. Therefore, the value of the vacation is under great scrutiny and determines whether your customer might decide to return to your hotel or to travel somewhere else.
“There is no such thing of ‘new normal’, but rather a ‘new mindset’”
To ensure that each action taken to uphold the hygiene standards at the resorts is mutually beneficial, Afeef says that whatever is done for the guests, is also done for the team members. This ensures their wellbeing and wellness and translates the Company’s core message of ‘care’ into action.
Borders are closed, but our resorts are not.
Sri Lanka has recently delayed the opening of the country borders, but hotels and resorts across the island are back in business with the local market as part of their travel recovery strategies. The execution of health and safety standards at each property has been instrumental to restore domestic travel confidence, says Arjuna Perera – Sales Manager at Theme Resorts & SPA based in Colombo. To start with, Arjuna Perera and his team produced a video message to show all the procedures and reassure their customer base.
‘We immediately created a survey, to help understand what are our customers’ priorities at this critical time’
But, as we know, the local market demand alone does not cover it. A voucher system propelled by Arjuna’s sales team successfully generated over 1000 room nights. This shows that flexibility is another key factor to encourage travel demand. Flights can be canceled or delayed, quarantine systems are changing by the day. ‘All we need is a bit of flexibility’ says Arjuna ‘and the results are showing us that people are keen to travel, they just want to feel safe’.
But how do we ensure social distancing in Sri Lanka? For Theme Resorts & Spa, more than distancing, we talk about isolation, but in a good way. The nature experience of some of their properties is guaranteed to the point that to reach some of their glamping sites, you will have to be picked up by the hotel concierge somewhere in the jungle.
‘Sri Lanka is known for being one of the most hospitable countries in the world. Thanks to our ancient knowledge of Ayurveda and modern technology, we are able to keep the virus away and boost our immune system naturally’
A contactless experience and smart use of technology.
As Mauritius prepares to reopen borders next month, the health & safety checklist of the destination seems to grow longer.
The use of technology, however, plays a key role in the destination, currently undergoing a digital transformation with a brand new website, a travel platform in the making, and a range of digital solutions for tourists. Airline and travel industry expert Youvraj Seam, based in Mauritius, shares that to pick up on travel confidence, we first have to observe the consumers’ changing behaviors and thereafter understand the new demands.
“For this to be truly successful, we need collaboration with all the stakeholders across the industry”
Youvraj shares that tools like the Travel Recovery Insights Portal of ARC & Boston Consulting, the McKinsey Travel Pulse, or the Traveller Trends Tracker by Adara must be on top of today’s agenda for the modern marketer. This would enable industry leaders to have more visibility and start making progress along the way.
Based on his experience in the airline industry, the key message needs to revolve around hygiene standards and procedures from the moment the traveler checks-in, boards the plane, and reaches the destination. Once arrived, says Youvraj, a contactless experience needs to be in place to ensure a safe transit until the guest ultimately reaches the hotel.